BRANDS WE LOVE
AXEL & ASH~It's a lovely bonus when business turns into friendship. These 2 amazing Aussie girls (one by way of Sweden) made their daydreams come true with their wonderful books WANDERLUST & BUCKET LIST (in stock) We share the same style, aesthetic, passion and a mutual girl crush. We got to meet in California to collaborate, hangout, share stories, Instagram obsess and rollerskate at the beach...so I share with you 2 of my new best friends~
1. ULTIMATE BUCKET LIST TRIP?
Axel: Oh the one we just finished - road trip across the states to find all the coolest stores to house our books. It was two months on the road in 7 different cars, from Mustangs and luxury hotels to an RV we lived in for 2.5 weeks. We explored and experienced so much of the country, made wonderful new friends, ticked off a bunch of our own bucketlist items (Pick an avocado straight from a tree, dance at a roof top party in New York, and cross the golden gate bridge on a bicycle) and had an absolute blast!
Ash: Ahhhh there are so many amazing ones! I have absolutely loved every single item I have ticked off my Bucketlist. Definitely starting a business with a friend has been the longest, wildest and the most amazing journey….Although, I think one of the biggest solo adventures I did was when I walked The Camino to Santiago De Compestella. The trek took me a month to do. I started from the Pyreenees in South of France and walked all the way across Spain to the tip of the ocean, ending in Finisterra. I walked 960km over 30 days finishing on my birthday. France & Spain were so beautiful, you see all types of terrain and I met so many amazing people from all walks of life. I really loved the journey and not knowing what tomorrow would bring. The excitement of reaching the ultimate destination after working so hard physically was one of the biggest & proudest accomplishments of my life.
2. IDEA OF PERFECT HAPPINESS?
Axel: Early morning, a long boardwalk, sun, friends and rollerskates!
Ash: When you’re free as a bird, doing what you love everyday, surrounded by the people you love and who inspire you to be your best self.
3. ROADTRIP TUNES?
Axel: All time fave was 'Roadtrippin' - Red Hot chilli Peppers, Johnny Cash and Coldplay but after only having radio for 2 weeks in our RV, I fell massively for Taylor Swift - Wildest dreams starting.. 'let's get out of this town, drive out of the city, away from the crowd.
Ash: I love indie rock, but really anything that makes feel like dancing does it for me. However, ‘Wildest Dreams’ by Taylor Swift, captures my heart as my fav song. We listened to that on repeat (on our road trip) and never once got sick of it.
4. INSTAGRAM APPROACH?
Axel: Haha - you know this one :) I'm always inspired by a clean, fresh feed and being an ocean baby, I try to mirror that as much as possible. We love lots of whites and blues and try to follow that but it's hard when you are in big cities where everything tends to be more brownish!
Ash: I am a big believer in posting what inspires you, what you love or creating/doing. People are attracted to your brand because something has inspired them and because they really like following your journey and adventures. Therefore, I think it’s important to stay true to that.
5. CAMERA LOVE?
Axel: Canon 7D! I love my Canon, however it died on our last trip and I reverted to iPhone - missing the pretty pics but it certainly saves energy not lugging a big camera around!
Ash: I am a big fan of Nikon cameras, but recently I changed to a Fuji… I’m still adjusting to it, but loving my wifi connection where I can send pictures from my camera directly to my phone without any computer or cords!
6. INFLIGHT BEAUTY ESSENTIALS?
Axel: Egyptian Magic. It work wonders on a 16 hr. flight from LA to Sydney! And I always clean my face and leave it just slightly wet 2-3 times during the flight. Feels like it refreshes me somehow.
Ash: Water! Water & Water! Staying hydrated is key to not feel dehydrated or lethargic when arriving to my destination. .
7. CARRY ON?
Axel: If I was only that sophisticated! :) Whatever works as long as it has four wheels and an outside pocket.
Ash: I really like American Tourister luggage.
8. FAVORITE HOTEL IN THE WORLD? (so far)
Axel: I really like the Andaz hotel chain! They are just fun & fresh and the staff is so chilled and extremely helpful. i don't like the typical stiff hotel staff.
Ash: W Retreat & Spa Bali. A really funky & very cool hotel. I love the creative design and modern art that is splashing out everywhere.. It really caters for the modern traveller of today. Their attention to detail is immaculate, you’re really wowed by everything. From the amazing restaurants, private apartments, indulging spa, bars and the beautiful beach & sunsets that set over the horizon… the perfect place to holiday in style..
9. FAVORITE U.S DESTINATION?
Axel: Anything California - but I must say Abbot Kinney road and the boardwalks of Venice Beach in L.A as I am obsessed by roller skating at the moment.
Ash: Too many! Hawaii, San Francisco, LA, all the Californian beaches, New Orleans, Austin & New York! Favourites for all different reasons :)
10. ANY AMERICAN HABITS, LINGO, STYLE, OBSESSIONS YOU WENT HOME WITH?
Axel: 'Oh That's Fun!' I feel like I'm in a high school Hollywood movie everytime I hear it (which is like all the time!) And we are obsessed with the Poke in Hawaii - one cuisine that has not yet been copied in Sydney. #yum!
Ash: Hahaha I love the word ‘y’all’… makes me laugh so much, especially with the Southern accents! Also, Wholefoods… was slightly obsessed with that chain and wish we could take all the stores back with us to Australia. I also loved all the clothing and style in the LA boutiques!
11. WHO INSPIRES YOU?
Axel: Too many people! I just love hearing stories about people, what they do, what they dream of and what they aspire to. Everybody I meet who is really pushing and working to reach a dream ( work wise, personal, artistic, etc.) it all inspires me!
Ash: Ahhh I get inspired by so many different things. From meeting new people, listening to a friend achieve something amazing, doing yoga by the sea, watching an athlete run a marathon, reading a great magazine article, watching a documentary or looking at a phenomenal piece of art! I really feel the world throws out inspiration everywhere and everyday which is what makes it so magical.
12. WHAT WAS THE PIVOTAL MOMENT FOR QUITTING THE DAY JOBS?
Axel: Ash has been pushing this for years, I love my job and want to keep a foot in both ends, but after working double jobs (full time job and full time business on the side) for years it has taken it's toll. We actually get a little jealous when our friends say they are bored.. I haven't been bored for as long as I can remember but I think it is needed for the brain and well being to have a rest. We decided that our US road trip would be the big break we needed from our everyday lives so that we could put all of our time and energy into our business. It was great to have the time to move forward and fulfill all of our wildest dreams and ideas.
Ash: As Hanna said,we were working so much and not having a balanced life. We both worked full-time jobs + full-time on the business for 3 years in order to support our dream. We didn’t ever give up and always strived to be working full-time on what we loved. When we work on Axel & Ash it doesn’t feel like work, the hours fly by and we absolutely love every minute of it. Everyday is so different and we’re always learning new things. All of our hard work has paid off and now I work full time on Axel & Ash.
13. TRAVEL TIPS ?
Axel: I really don't care about tourist attractions. I like to feel the real pulse of a city, befriend the locals and be part of the everyday life wherever I am. My absolute favourite part of travelling is meeting so many random & interesting people. I often end up being invited to their home for dinner, a party or a family excursion. I've made lifelong friends this way and there is something so magical in the meeting between people and cultures.... those are always my highlights!
Ash: Don’t be scared of the unknown. Going to any new place can be out of your comfort zone, but don’t stress and just let the destination take you with it to truly live every single moment. I also love grabbing the Hop on & off bus. It’s my way to capture the cities blue print in my mind and hear the history behind it before I go exploring. I really like to get my bearings of any new city and to learn as much as I can. The bus allows me to watch the city from above and take it all in.
14. WHAT ADVICE WOULD YOU GIVE YOUR 20 YEAR OLD SELF?
Axel: You might think you need more experience to pursue your dream but you don't so DO IT sooner rather than later!
Ash: Believe in yourself and follow your dreams from the get go!
15. WHERE HAVE YOU LEFT YOUR HEART?
Axel: Too many places. I've lived and worked in 4 of the 6 continents (Thailand, Spain, Sweden, Norway, US & Australia) and with that comes leaving beautiful places and wonderful friends. I have left pieces of my heart scattered all over the world!
Ash: Paris & New York.
16. SHOPPING DESTINATION FOMO?
Axel: I fell in love with the rad shopfronts and palm tree lined Abbot Kinney in Venice. And of course Sweden (my hometown) - never fail to fill my suitcase up with new goodies when I'm home.
Ash: Bleecker Street, Manhattan (NYC). Finding items that aren’t everywhere is my favourite thing to do. There are so many cool and funky independent designers. I always find so many items to take back with me
17. BEST ADVICE YOU'VE BEEN GIVEN? (for business)
Axel: Actually I haven't received much but one that sticks is 'Fail fast' by Lisa Messenger! It's so true. If something doesn't work - dont dwell on it. Just realize, learn and move on!
Ash: Don’t be afraid to go for it, ask for help or approach people. So many people are hesitant and worry what others will think. Just believe in yourself and go for it, follow your dream and don’t look back. Talk to strangers and tell them all about your goals… the universe will then open all the doors!
Axel: Open roads ahead of me. I never feel as free as when I am on a road trip, sleeping in a car, stopping wherever & wherever my heart desires. With good company and time on my hands and no stress.. That's freedom.
Ash: Doing what you love everyday!
19. QUOTESHELF ?
Axel: 'You only live once - but if you do it right, once is enough!" by Mae West
Ash: ‘Believe you can, and you will’
20. WHAT WAS YOUR PROFESSION BEFORE AXEL & ASH?
Axel: I am a studio News Director - a very random job! A studio director is the person in the control room who speaks in the ear of the presenter, camera guys etc. calls the shots, and simply directs the whole control room and program - Live on air. You have to be very focused and in the moment - If I do anything wrong it's already too late.. It will go straight out on air. I love it! Once it was my dream job and I still do it on the side. I love coming back into the studio but I also love that I have the freedom to pursue another path and I have to pinch myself that I get to live my dream.
Ash: I was an Associate Financial Planner. I really loved the finance industry and learnt so much about business and economics. However, my true passion is for writing and creating.
21. MOST COVETED PRODUCT AT DAYDREAMERS wanted?
Axel: Toiletry bags by NUNO (shop Mercado)
Ash: Ali Lamu Totes~weekender ! (Shop Summer essentials)
22. PACKING ESSENTIALS?
Axel: Waaay to much - every time! But in the end I can't live without a pair of jeans shorts or black coated jeans and a white tee! A pair of heels and a pair of thongs and a white flowy dress and I'm set!
Ash: Camera, laptop, converse, jeans, white top & my swimmers!
23. STYLE CRUSH?
Axel: All the cute summer girls in Bondi!
Ash: Cara Delevinge
Axel: When you just feel inside you that you want to get away, have freedom, no time constraints, no plans. Just go and let the world take you!
Ash: Where all you want to do is set out and take flight. You want to explore, adventure, live in the moment and experience new things. Travelling is the most beautiful thing that allows you to do all that.
SHOP AXEL & ASH HERE ~